As a freshman you either enter into your first year with a major selected and a perfect plan in mind or you are undecided and want to test the waters for potential majors or even concentrations.  That was me my freshman year, I wanted to go into Business Administration and eventually open my own company but changed to Hospitality Management with a concentration in Events and something else had occurred.  
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I attended this event known as COB Fest my first year at Ferris State, COB Fest is a festival feel but each booth has representatives from an RSO (registered student organization) showing off a major within the College of Business.  This is a fun way to learn about the major with a group of students pursuing the same path as you.  I learned more about the Marketing program and started to go to the AMA meetings, this led me to pick up a second major with Marketing and a focus on the Digital aspect of it.
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Little did I know three years later I would be on the team that runs the event and had the honor of working with the RSO's and other students involved in the 401 Event Management 1 class.  The theme for this event was based on a movie where each RSO had to decide on a movie that pertains to what they represented.  My role this year was registering and greeting the RSO's as they arrived and assisting the on-site contact with set up and specific information.  We had activities based on movies per RSO and with the goal in mind being the interaction between the students and the organizations,  tickets with great prizes were being raffled off.  
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Just like every great movie there are individuals to credit, in this case they are our stakeholders and client(s), throughout the event planning process you will gain an idea for who the stakeholders are and defines your client(s) in order to build the profile.  This information is following: 
 
Stakeholders:                           
President Eisler, Dean, COB Faculty, and finally the COB Students
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Just like any other event, marketing is crucial especially in our case.  Our team relied on the professors and other faculty to promote our event.  They decided to give extra credit for those who attended and those who joined the RSO corresponding to their major, creating this incentive encouraged students to show up to our event and helped our team reach our goals and objectives.  Speaking of.... When listing out goals and objectives you have to make sure they are SMART [specific, measurable, attainable, realistic, and time]. 
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Our objectives:
 increased student retention, increased student involvement, display the value of RSO involvement, and to gather 250 students in attendance.  Last year this event accounted for 150 students, this year we had roughly 240 students which shows an increase of almost 60% of student participation.​
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Documents we had created as well as a photo album is posted below!